Skip to content

Internet Explorer is no longer supported by this website.

For optimal browsing we recommend using Chrome, Firefox or Safari.

Publications

FTC Distinguishes Between “Natural” and “All Natural”

September 2016 - Nutrition Industry Executive

Publications

FTC Distinguishes Between “Natural” and “All Natural”

September 2016 - Nutrition Industry Executive

In April, the Federal Trade Commission (FTC) proposed settlements with four companies that market products containing artificial ingredients as “all natural” or “100 percent natural.” In announcing the settlements, FTC Bureau of Consumer Protection Director Jessica Rich said that, at least according to the FTC, “‘[a]ll natural’ or ‘100 percent natural’ means just that—no artificial ingredients or chemicals.”

Read the article here.