“What claims can I include on the packaging of my product?” This can be a difficult question to answer for manufacturers or distributors. While product claims drive consumers’ interest, there can be real consequences if your claims are not accurate or supported by the appropriate research. There has been a recent increase in the amount of litigation involving product claims that carry serious consequences, such as violations of the Federal Trade Commission Act, unfair competition laws, the Lanham Act, and product liability claims. This article makes some recommendations to consider before placing claims on your product, recognizing that the applicability of these recommendations will depend on the unique situation and the applicable regulations.

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