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what we do / Trademarks & Branding

smart ideas need shatterproof protection

Tucker Ellis understands the importance of brand recognition. Whether it’s a Fortune 500® company or a startup, a company's brand is vital to its success. Our Intellectual Property Group works with each client individually to learn about and understand its business goals, products, services, and culture to develop an effective strategy to protect and promote the company’s brand and trademark assets.

We provide full-service trademark representation, including domestic and international trademark registration and maintenance, portfolio management, trademark availability clearance, licensing, and enforcement. We counsel both private and public companies in a variety of industries, including medical devices, consumer electronic products, food and beverage manufacturers and distributors, apparel, and retail. Our network of foreign associates assists us in obtaining trademark protection for our clients with business interests abroad.

And with a host of nationally recognized trial lawyers, we can handle any dispute – no matter how complex. We litigate claims in federal and state courts and before administrative bodies, including the U.S. Trademark Trial and Appeal Board. We communicate with our clients to find the most effective solution to protect their brands and trademark rights, whether in the form of a temporary restraining order, a preliminary injunction, a trial, or an appeal.

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areas of emphasis

  • Brand development and protection
  • Trademark availability clearance
  • Trademark registrations acquisition and maintenance, domestic and foreign
  • Trademark portfolio management, domestic and international
  • Due diligence with respect to acquisition of trademark portfolios
  • License agreements and assignments
  • Prosecution and defense of infringement claims in federal and state courts
  • Oppositions and cancellation proceedings before the Trademark Trial and Appeal Board and appeals to the Court of Appeals for the Federal Circuit
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