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William H. Dance

Los Angeles, CA | D 213.430.3407 | F 213.430.3409

William Dance is a trial lawyer who has tried to verdict numerous criminal misdemeanor cases for the Ventura County District Attorney, as well as for the City of Redondo Beach, California.

Bill practices in the areas of medical and pharmaceutical liability and mass tort and product liability. Also a member of the Tucker Ellis Food, Cosmetics and Dietary Supplements Group, Bill is a frequently published author on the topic of food labeling litigation.

Bill joined Tucker Ellis after practicing for several years at another prominent litigation firm. During law school, he served an internship in the Boston office of the United States Attorney.

When he is not working, Bill spends most of his time with his family. He met his wife when he was teaching a UCLA Extension sailing class, and they have been blessed with three children. Prior to attending law school, Bill worked for a number of years in the Hollywood film and television industry.

education & admissions


  • Harvard Law School (J.D., 2003)
  • University of Southern California (M.F.A., 1985)
  • University of California, Berkeley (A.B., 1977)

state admissions

  • California, 2004

federal admissions

  • United States Court of Appeals, Ninth Circuit
  • United States District Court, Central District of California
  • United States District Court, Eastern District of California
services & industries

service areas

industries represented

  • Hotels / Resorts
  • Insurance Carriers
  • Machinery Manufacturing
  • Medical Devices
  • Nursing & Residential Care Facilities
  • Real Estate
  • Social Assistance Agencies
  • Telecommunications
publications & events

Speaking Engagements

  • "Ending the Endless Litigation Hold," Women in eDiscovery, Los Angeles Chapter Meeting, Tucker Ellis LLP, Los Angeles, California (November 2017)
  • "Artificial Intelligence – Facial Expression Analytics as a Competitive Advantage in Risk Mitigation," 2017 SoCal Information Governance Retreat, Newport Beach, California (October 2017)
  • "The Art of the Litigation Hold," eDiscovery Speaker Series, Los Angeles, California (December 2016)
  • "Litigation Information Management," 2016 Social EDiscovery & IG Retreat, Newport Coast, California (November 2016)


  • “Federal Courts in California Split Over Standing to Sue for ‘Unlawful’ Food Labeling,” Legal Opinion Letter, Washington Legal Foundation (March 2014)
  • Preserving Electronically Stored Information: A Practical Approach, Bloomberg BNA Books, co-authored with Jeffrey Fowler  (2013)
  • "Finding the Sweet Spot in Evaporated Cane Juice Cases," Law360 (November 2013)
  • "Keeping Tabs on 'Natural' Beauty and Food," Law360, co-authored with Matthew Kaplan  (June 2013)
  • "No Touch Up on 'Natural' Beauty by California Court," Law360 (February 2013)
  • "The Latest in California 'All-Natural' Food Litigation," Law360 (August 2012)
  • "Federal Rule of Evidence 502: Lessons from the First Year,” ABA Section of Litigation, Pretrial Practice & Discovery Newsletter, co-authored with Amy Longo (Winter 2010)
  • "Federal Court Rejects Use of ‘Quick Peek’ Agreements under Federal Rule of Evidence 502," available online to subscriber of Practical Law Company, co-authored with Amy Longo (January 2010)
  • “Ninth Circuit Opinion Evaluates Privacy Protection for Text Messages” (July 2008)
  • “Made in China Safety: Tips for Preventing and Managing Controversies,” In-House Defense Quarterly, co-authored with Brian Anderson (Spring 2008)
  • “National Conference on Uniform Laws Approves Electronic Discovery Rules” (September 2007)
  • “Two Courts Require Production of Electronically Stored Information in Native Format” (May 2007)

Media Quotes

in the community

Civic & Professional Involvement

  • American Bar Association
  • Los Angeles County Bar Association