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Avril G. Love

Avril Love uses 15 years of litigation experience to help clients avoid litigation with smart risk mitigation strategies – because an ounce of prevention is worth a pound of cure.

After spending years defending medical device and pharmaceutical manufacturers, particularly in the context of recalls, Avril has considerable knowledge of FDA’s regulatory regime and enforcement activities. She has defended companies in numerous industries facing consumer and e-commerce claims based on products liability, advertising, marketing practices, website accessibility, consumer contracts, data security, and privacy issues.  She also has defended clients facing regulatory enforcement over quality and import/export issues, as well as business-to-business disputes involving antitrust, fraud, trade secrets, and other torts.

Avril has developed significant expertise serving personal care and consumer product companies facing these very issues. She acts as both a coach and a line of defense, observing clients’ field position to anticipate and identify risks, training internal teams to independently navigate legal and reputational risks in their daily decision-making, and proactively developing regulatory compliance and risk mitigation strategies that position clients to defend lawsuits long before they reach the courtroom.

When the hustle and bustle of her work schedule permits, Avril plays soccer with her husband and friends (defense, of course!), attends her children’s various sports events, hikes with her dogs, and feeds scores of friends and family at a very large dining table.

Georgetown University Law Center (J.D., 2003); Dean's List
University of California, Berkeley (B.A., with honors, 2000)
State Admissions
California, 2005
Texas, 2003
Federal Admissions
United States Court of Appeals, Ninth Circuit
United States District Court, Central District of California
United States District Court, Eastern District of California
United States District Court, Northern District of California
United States District Court, Southern District of California
  • Defended product liability and consumer advertising claims in multi-plaintiff case alongside consumer class action involving skin care products
  • Defended manufacturer of personal care and other consumer products in consumer class action claim related to formulation, claims, advertising, and product labeling
  • Defended manufacturer in false advertising and unfair competition class action regarding product warranty
  • Defended manufacturer in consumer class action alleging slack fill of food and skin care products
  • Counseled retailer on marketing and ecommerce issues to implement new marketing program and reduce exposure to challenges by FDA, FTC, state regulators, and consumer class actions on issues from claim substantiation to data privacy to website accessibility under the ADA
  • Represented manufacturer in mandatory reporting to CPSC on quality issue to avoid regulatory enforcement following recall of product
  • Defended manufacturer in customs investigation and advised regarding origin, classification, NAFTA, and duty exemption issues
  • Defended California coordinated proceeding for over 2,000 product liability cases involving a recalled metal-on-metal hip implant, including individual case work-up and trial
  • Defended multidistrict litigation and several state coordinated proceedings for wrongful death or other injuries involving a generic medication recalled for a possible manufacturing defect
  • Obtained dismissal in unfair competition and false advertising case involving contract and tort claims alleged against Internet domain name registrar

Speaking Engagements

  • “Compliance in the Age of Privacy: What Your Marketing, HR, and IT Departments Must Know,” Tucker Ellis In-House Counsel Summit (November 2022)
  • “The Modern Day Jungle: Increasing Consumer Sophistication Requires a Sophisticated Compliance Approach,” Tucker Ellis In-House Counsel Summit Webinar (November 2021)
  • “Living at Work: Practical Advice on Data Privacy for Your Business and Your Family,” Panelist, 2020 In-House Counsel Summit Webinar, Tucker Ellis LLP (December 2020)
  • “Bracing for the New Normal in Data Privacy: GDPR, CCPA, and Other Initiatives Impacting the Business World in 2020 and Beyond,” 2019 In-House Counsel Summit, Tucker Ellis LLP, Cleveland, Ohio (November 2019)
  • “Piecing Together Data Policies That Make Sense in an Ever-Changing World,” Practical Tips and Tools to Deal with Cybersecurity Challenges, Tucker Ellis LLP, Cleveland, Ohio (July 2016)
  • “Antitrust: The Art of War,” 2015 In-House Counsel Summit, Tucker Ellis LLP, Cleveland, Ohio (October 2015)


Media Quotes

  • “DC Circ. Piles Onto Standing Split With Data Breach Ruling,” Law360 (June 2019)
  • Southern California Super Lawyers® Rising Stars (2013)
    • The Top Women Attorneys in Southern California (2013)