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Publications

The Tricky Side of Brand Partner Agreements

January 2018 - MultiBriefs

Publications

The Tricky Side of Brand Partner Agreements

January 2018 - MultiBriefs

Because of the pressures on product markets and the increasingly nimble landscape of e-commerce, a manufacturer’s partners are vital links in the chain of success.

Without establishing in advance a clear understanding of partners’ expectations and goals, things may be trickier than they need to be. Setting out these expectations in an effectively tailored agreement is key — whether you are a startup or an established company that needs to refresh its expectations with its partners.

Read the article here.