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Speaking Engagements

Ronie Schmelz Presents Best Practices for Marketing Ingredient and Product Benefits to New York Society of Cosmetic Chemists

May 6, 2022

Speaking Engagements

Ronie Schmelz Presents Best Practices for Marketing Ingredient and Product Benefits to New York Society of Cosmetic Chemists

May 6, 2022

On May 4, Ronie Schmelz presented “Advertising 101: Best Practices for Marketing Ingredient and Product Benefits” to the New York Society of Cosmetic Chemists. Ronie focused on the marketing of  dietary supplements and cosmetics and explored the FDA and FTC legal challenges faced by manufacturers, as well as consumer class action litigation.